Success Factors
of E-Commerce
On
the Internet, obstruction of time, distance, and forms impenetrable, until the
company can conduct sales transactions of goods and services 24 hours a day, 7
days a week, 365 days a year, with customers from all over the world. In some
cases, even a thing might be done to change the physical goods (CDs, software
packages, newspapers) in the form of virtual goods (MP3 audio, software that
can be downloaded, the information in HTML format).
The
fundamental fact of retailers in the Internet retailing Web sites are all
created equal. The slogan "location, location, location" in retail is
not an important thing. No site closer to the customer site, and competitors
offering goods and services that are almost the same, only one click. This
makes the company must find a way to build satisfaction, loyalty, and customer
relationships, so that customers keep coming back to their web store. So, the
key to the success of electronic retailing are several key factors such as
optimizing the choice and value, performance and service efficiency, the look
and feel of the site, advertising and incentives to purchase, personal
attention, the relationship with the community, as well as security and
reliability. Let us consider for a moment the factors critical to the success of
the B2B Web business.
Choice and value.
Of course, a
business must offer a great selection of products and services that appeal to
customers at competitive prices or they will quickly go from a web store.
However, the price of the lowest in the company should not be trusted if they
are building a reputation for high quality, guaranteed satisfaction, and
customer support is great for the customer when the customer is good for
shopping and after going on sale. For example, a leading electronics retailer, REI.com
help you choose a variety of outdoor sports equipment for hiking and other
activities with the "How to Choose," and give a guarantee of your
money back on your purchase.
Performance and
Service. B2C
sites can offer a display Web, shopping areas, and exciting multimedia product
catalog. This can range from a pleasant shopping experience through audio,
video, and motion graphics to look and feel more simple and convenient. So,
most of the E-Commerce site retailers, enabling customers to explore different
parts of the product, adding them to a virtual shopping cart, and enter the
virtual cashier they are prepared to pay for the order.
Advertising and
Incentives.
Some web stores advertise in traditional media, but most of the site with
banner advertising in targeted and personalized advertising and promotion of
web pages or email. Most B2C website also offers shoppers an incentive to buy
and restore. Typically, this means giving coupons, discounts, special offers,
and vouchers for other Web services, Web sites sometimes with other electronics
retailers in website traffic. Many web stores that also increase their market
by being part of an exchange program with thousands of web banner advertising
to other Web retailers. We compare a wide range of communication options in the
main market of traditional marketing and E-Commerce to support any purchasing
process.
Personal Attention. Personalize your shopping
experience and encourage you to buy a re-visit. Thus, E-Commerce software can
automatically record the details of your visit and build user profiles as well
as other buyers. Many sites also encourage you to register their site and fill
out a profile hobby. Furthermore, whenever you come back, you are greeted by
name or personal web pages, addressed with special offers and in various parts
of the site are of most interest to you. The ability of direct marketing and
relationship building is one of the main advantages of the retail practice of
personalized web.
Community
Relations.
Giving online customers who have a special interest in the process of having
the feeling of a group of similar individuals, help build customer loyalty and
indigo. Thus, relations Web site and attraction marketing programs, build
community and promote virtualantara customer, supplier, company
representatives, and others through the Web-based collaboration tool. Examples
include discussion forums or newsgroups, chat room, message board system
(message board system), and cross-linking to related websites community.
Security and
Reliability.
As a customer of a successful Web store, you should feel confident that credit
card, personal information, and details of your transactions secure from
unauthorized use. You also need to feel that you are dealing with a trustworthy
company, whose products and other website information you can trust like with
advertising. Order fulfillment and delivery is done in accordance with your
request, within the time promised, and with good customer support, are other
measures of the reliability of the electronic retailer.
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